logo development
Creating a visual identity starts with a meaningful logo to represent the company. Flower Pedals is a company that recently entered the industry of effects pedals. Branding is key to selling a product like this where much of the costumers will find the company through web and social media platforms. The logo took many months of development before we were happy with this simple san-serif typography with guitar picks in a petal layout to represent Flower Pedals.
pedal design
Dandelion Temolo
Lupine Analog Octave Up
Geranium Germanium Drive
Poppy Clean Boost
When coming up with the Pedal designs themselves there was a delicate balance of using the image of flowers without the design coming across as too much flower. Each of the pedals that the company designs is named after a different flower. I wanted to use a unique image of each flower and find a way to make the designs to look technical and modern to represent the electronic complexity of the pedals. We decided on a low resolution polygon illustration that is used on all pedals and uniquely represents each one while keeping consistency.
"I like the sort of DigiArt on the Pedal. I love it, I really love it"
Mick Taylor, That Pedal Show
There has been a lot of positive feedback from the Flower Pedals customers that the art on the pedals is really what draws them in to the product.
website
When developing the website we continued the visual identity with a simple clean layout that is easy to navigate. The online presence of the company is essential for the a company where nearly all sales and marketing are web based.
Visit the active site at flower-pedals.com
packaging
Packaging design was kept simple with a sticker integrating the logo and pedal inside. Each one comes with a instructions insert a custom pick and a sticker for your guitar case. All following the visual identity of Flower Pedals.
video
This is an introduction video that was used in the online launch of the company. Using professional 3 point interview lighting and dynamic camera movement to meet the owner and show off the product.
